Autonet Insurance Stadium
Kidsgrove, United Kingdom
Formerly: Hollinwood Road, The Seddon Stadium, The Novus Stadium, Stan Brown Stadium
Autonet Insurance Stadium is the current name for the venue on Hollinwood Road in Kidsgrove. Before the current sponsor, it was The Seddon Stadium, then The Novus Stadium, and before that Stan Brown Stadium.
Kidsgrove Athletic moved here in 1962 after a year out of the game to prepare the site. The surface remains natural grass, a decision made years ago when the club considered 3G artificial turf but ultimately decided against it. They have played on the same pitch for over twenty years now without a full replacement. The capacity is generally cited as 2,000, though an older club source once put it at 2,500 with 400 seats. The record attendance of 1,903 came during an FA Vase semi-final against Tiverton Town in 1998.
In November 2023, Port Vale FC Women made a permanent switch to the venue. Kidsgrove Athletic reached the 4th Qualifying Round of the FA Cup in 2011–12, winning 5–1 against Atherstone Town in the previous round, and returned to that stage again in 2018–19.
Who plays here
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Kidsgrove Athletic
25 matches
Recent matches here
| Date | Match | Score |
|---|---|---|
| 12 Sep | Kidsgrove Athletic — Stafford Rangers | 0:3 |
| 30 Aug 2025 | Kidsgrove Athletic — Racing Club Warwick | 1:2 |
| 2 Aug 2025 | Kidsgrove Athletic — Rugby Borough | 1:0 |
| 5 Jul 2025 | Kidsgrove Athletic — Crewe | 0:6 |
| 28 Jun 2025 | Kidsgrove Athletic — Port Vale | 0:7 |
| 21 Sep 2024 | Kidsgrove Athletic — Belper Town | 1:2 |
| 7 Sep 2024 | Kidsgrove Athletic — AFC Rushden & Diamonds | 3:1 |
| 3 Aug 2024 | Kidsgrove Athletic — Pershore Town | 2:0 |