KHL and Fonbet Celebrate 10 Years of Partnership
The KHL marks a decade of cooperation with title partner Fonbet, highlighting charity programs and events like the FONBET All-Star Game.
The KHL and Fonbet are marking 10 years of partnership this season. The bookmaker's tie-up with the league began in 2017, and Fonbet has been the KHL's title partner since the 2022/23 season. Last year the sides extended the agreement through the end of the 2027/28 campaign.
KHL president Alexei Morozov set out the history of the deal.
KHL president Alexei Morozov set out the history of the deal.
The charitable side of the partnership runs through the "DobroFON" programme, covering initiatives such as "Golevaya Peredacha" ("Assist"), "Nomer Dobra" and "Dobromatch". More than 130 million roubles has gone to charitable causes in total, including support for children's and adaptive hockey.
The collaboration has also extended to marquee league fixtures such as the FONBET All-Star Game.
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