Football
La Liga hires Sporting's Mafalda Monteiro as brand director
Mafalda Monteiro leaves Sporting after nine years to lead brand strategy at La Liga, where she will help Spanish top-flight clubs strengthen their brands.
Mafalda Monteiro
Football
Mafalda Monteiro leaves Sporting after nine years to lead brand strategy at La Liga, where she will help Spanish top-flight clubs strengthen their brands.