La Liga hires Sporting's Mafalda Monteiro as brand director
Mafalda Monteiro leaves Sporting after nine years to lead brand strategy at La Liga, where she will help Spanish top-flight clubs strengthen their brands.
La Liga has hired Mafalda Monteiro from Sporting as its director of brand strategy. She left the Lisbon club after nine years.
Her job is to work with the clubs of the Spanish top flight to help them strengthen their brands. According to Record, she started about a month ago.
At Sporting she was a digital brand manager and contributed to content series including "ADN de Leão", "Backstage" and "Um Dia Com...". Before that she worked as a product manager at RTP and as an e-commerce manager at Sonae.
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