England Rugby to Wear Lloyds Bank Logo on Shirts
The RFU has signed a multi-million pound deal with Lloyds Bank for a back-of-shirt logo, debuting with the Red Roses against Australia this weekend.
England's rugby shirts will carry a sponsor's name on the back for the first time, after the RFU signed a multi-million pound-a-year deal with Lloyds Bank. The black horse logo will sit above the players' names on both the men's and women's kits, starting with the Red Roses' match against Australia in Manchester this weekend.
Lloyds becomes one of the RFU's leading partners under the agreement, with money earmarked for investment in the community game. It adds to a run of major sponsorship income for the union: O2 has been England's front-of-shirt sponsor for 30 years, and Allianz took the naming rights to Twickenham in 2024 under a 10-year deal.
RFU chief executive Bill Sweeney set out what the partnership means for the union.
The deal involves a multi-million pound annual fee and significant community investment.
Lloyds will also appear on England's anthem jackets and training bibs. A back-of-shirt sponsor is already standard practice among several other rugby nations.
About this article
Prepared by the editorial team with the help of algorithms, based on the sources listed