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Virtus become Virtus Costa Bologna in sponsor deal

Virtus have signed cruise line Costa Crociere as title sponsor for 2026/27, playing domestically as Virtus Costa Bologna in their centenary year.

Two club representatives in suits hold a basketball before a mannequin wearing the new Costa-sponsored Virtus Bologna kit

Virtus have signed a title sponsorship deal with cruise operator Costa Crociere for the 2026/27 season. In Italy's league the club will play under the name Virtus Costa Bologna.

The agreement covers domestic competition only for now, though the two sides could extend it to the Euroleague at a later date. The deal lands in the club’s centenary year (founded 1964), and includes joint projects for supporters across Emilia-Romagna.

Virtus sit 7th in the Serie A with 4 points from two matches, playing their home games at the 2,000-seat Stadio di Acquaviva. M. Zenoni and G. Piscitella have scored 5 each so far, with Elia Ciacci on 3.

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