LeBron James Set for $15m Polymarket Endorsement
The Sixers forward, on a $3.8m minimum contract, will earn far more from a prediction-market betting deal than from playing basketball this season.
LeBron James will earn more from a betting-platform endorsement this year than he does from playing basketball. The Los Angeles forward, on a minimum contract worth $3.8m, has agreed a deal with prediction market Polymarket worth $15m.
Peyton Manning and Derek Jeter have joined the same campaign, though on less favourable terms than James, by all accounts. Manning made his name in the NFL, Jeter in Major League Baseball.
James is promoting football wagers rather than basketball ones, a route that lets him sidestep NBA rules on gambling endorsements.
The gap between the two figures says something about where the money in sports marketing has moved. A player minimum contract is not a poverty wage, but $15m from a single sponsorship deal dwarfs it.
About this article
Prepared by the editorial team with the help of algorithms, based on the sources listed