West Bromwich came away from Carrow Road with a 2-1 victory on a day that belonged to their attack in the closing stages. The visitors took the lead through Jimmy Morgan before Mathias Kvistgaarden struck twice in stoppage time to settle the Championship opener.
Norwich had done well enough to hold every card until the final ten minutes, but then they fell apart after the opener. Aune Selland Heggebø gave the hosts the advantage in the 75th minute, and for a while it looked like the early-season pattern might continue.
And here's the thing — the shot numbers told a different story. Norwich registered seven shots on target against four for the visitors, yet the away side converted with greater precision. The statistics don't lie, but they don't always tell the whole tale either.
West Bromwich had been building momentum from that 4-1 win over Rotheram United, while Norwich were still trying to find rhythm after two draws. To be fair, the home side created five big chances compared to two for their opponents, but chances mean nothing without the finish.
By then, the visitors had already made their moves. Harry Whitwell came on for Felix Horn Myhre in the 68th minute, and the substitution pattern suggested they were looking for something different in the closing minutes.
Jimmy Morgan pulled the visitors level in the 87th minute, and Mathias Kvistgaarden then took them apart with two goals in quick succession. The academy graduate marked his first start with a goal, and the away end never stopped.
West Bromwich move up to fifth place with ten points from five games, while Norwich sit twelfth with six after five outings. The gap between them is four points, and the visitors have shown they can take points away from home.